Specialized web pages created to convert visitors into leads or customers. They are designed with one goal in mind, unlike typical web pages, which offer a range of options and links. The simplicity of a landing page makes it a powerful tool for driving conversions in marketing campaigns. A homepage usually has a full navigation menu, providing visitors with various paths to explore. In contrast, a landing page strips away the clutter, focusing on a single CTA. This approach keeps the visitor’s attention on the task at hand, whether it’s signing up for a newsletter, downloading an eBook, or making a purchase. Homepages are about exploring; landing pages are about action. To create a successful landing page, clarity is key. The headline should clearly communicate the action you want visitors to take and highlight the benefits of doing so. The design should be clean, with minimal distractions, and the CTA button should be prominent. Use a contrasting color for the button and clear text, like “Join Now” or “Try for Free,” to encourage clicks.